Design thinking is to understand the user’s background and culture, through the direct observation and qualitative data to find the user’s pain points, causing the user’s empathy bright ideas, develop the prototype and test through the user’s feedback to improve the prototype and then continue the test, solve some real problems by looping.
Nevertheless, the best design thinking is to solve the user’s problems and improve the user experience by using technology and other complicated interaction methods.
In the 1990s, most of them were based on design. During this period, many artists emerged, focusing on aesthetics and vision, ignoring the practicality of design.
With the change of design thinking, there has been a view centred on the user experience. At first, this view focused on empathy, emotional resonance and practicality. Designers then began to realize the use of prototypes, such as customer journey diagrams to explore problems and find solutions.
Although design thinking seems to have many failures, the essence of design is to learn from failures and improve innovation and product success through continuous improvement and improvement.
At the same time, repeated upgrades and tests can also effectively improve user satisfaction and product effectiveness. Design thinking combines different disciplines and combines user-centred design ideas with multiple disciplines through innovation to create more solutions.